A Voyage of Style & Beauty Set to Sail This Summer at IOI City Mall

Putrajaya – All aboard! Scheduled to run from 18th April to 15th May 2016, the Style & Beauty campaign is set to sail at IOI City Mall in a nautical setting, where plenty of activities are planned to celebrate the latest Spring/Summer style and beauty trends on a cruisy experience. 

“Temperatures are rising; however, your style and wardrobe does not have to be sacrificed. With more than 200 lifestyle and fashion stores available at IOI City Mall, you will definitely find the right style and hot-weather must-haves to make this summer your most fashionable and hottest (or coolest) ever,” said Chris Chong, Complex General Manager of IOI City Mall.

“At the heart of IOI City Mall, we always think of one-of-a-kind ideas that deliver a unique experience to our shoppers. With that, this season, we are transforming our Mall into a nautical-theme and treating our shoppers through an unforgettable 28-days cruise experience whilst showcasing the latest trends and seasonal offerings from our Tenants. So just strap on your vacation sandal, put on your best hot (or cool) outfits, hop on-board our Style & Beauty Cruise and be entertained with the plenty of on-board cruise activities that are set to cool you down this summer,” added Chris.

Fashion Runway across the Sea Waves

The celebrate the beauty of summer, a cruise ship at approximately 24 feet (h) x 24 feet (w) is built to sail shoppers along the fashionable waves of IOI City Mall and also to serve as the main runway for models to cruise and sashay down while showcasing the latest Spring & Summer collections. On 29th and 30th April, private shows by Amber Chia Academy and CarloRino will be taking over the runway to showcase their own remarkable collections and prides.

Additionally, to officiate the event, A Voyage of Style & Beauty Preview Show will be held on 1st May, 1pm – where shoppers are exclusively invited to preview the unique collections from 11 stylish participating brands. Adding to the excitements, back-to-back fashion showcases from Bata, Dr. Cardin Signature, Focus Point, Hush Puppies, Kent, MOG Eyewear, Suitable, TOPGIRL, Valentino Rudy, Via Condotti and Young Hearts will be showcasing their latest collections on 1st and 2nd of May respectively to awe shoppers with a glimpse of its hottest trends. Along with the fashion labels, Linton University College (The KTG Education Group) and Limkokwing University of Creative Technology will also be taking the stage to showcase its students’ collections on both days, respectively. This event is also proudly supported by Cyber Colors as the official makeup partner and A-Saloon as the official hairdo partner.

Endless Rewards for the Voyage

A day on the cruise is impossible to go without sunscreen, shades, lip balms, sandals and other basic necessities that allow you to enjoy the sun and sea breeze longer. With the perfect beach bag, you will be able to cruise around in style! From 22nd April until 15th May, shoppers will be rewarded with the limited edition Style & Beauty Cruise beach bag when they spend a minimum of RM350 and above in a single receipt. Redemptions must be made on the same day of purchase and are available at Information Counters located at Lower Ground Floor West Wing and Ground Floor Centre Court, while stocks last. This redemption however is not valid with purchases made at GSC, HomePro, Index Living Mall, Parkson, Tesco and Icescape.

Cruising on the Style & Beauty Cruise is an occasion in itself, but with our “Passport to Style & Beauty” redemption programme, shoppers will be constantly rewarded and pampered with fashionable and stylish cruisy deals. With a spend of RM100 and above in a maximum of two combined receipts from selected categories (Fashion, Footwear, Bags & Accessories, Timepiece & Jewelry, Optical & Eyewear, and Health & Beauty outlets), shoppers are entitled to a stamp collection within their Style & Beauty Passport. Upon completion of stamps collections, shoppers can redeem vouchers or products worth up to RM120 by participating partners. Redemptions of stamps must be made on the same day at Information Counters located at Lower Ground Floor West Wing and Ground Floor Centre Court, while stocks last. This program is supported by A-Saloon, Aster Spring, Bonia Timepiece, CarloRino, Cerruti 1881, Clarks, Facial First, MOG Eyewear, Red’s Revenge, SaSa, Young Hearts and whatsBag.

Stylish Contests on the Sea

In conjunction with the campaign, the Mall is hosting three (3) contests to allow shoppers to further flaunt their style and beauty kicks. For the “Fashion Photography Contests”, shoppers are welcomed to get ready their cameras and click away during the Fashion Runways on 1st and 2nd of May for a chance to win fabulous prizes worth more than RM14, 000 sponsored by Fujifilm. Secondly, “Facebook Glamorous Giveaways” will be organised, where lucky shoppers who check in at IOI City Mall’s Facebook page and share the “A Voyage to Style & Beauty” posts with hashtag #SailToIOICityMall will stand a chance to win Natural Looks gift sets. Thirdly, “OOTD Instagram Contest” encourages shoppers to put on their best look and share their OOTD shot on IOI City Mall’s Instagram page for a chance to win a Samsung Note 5 and branded fragrances. For more information on all contests, log on to IOI City Mall’s Facebook and Instagram pages for more details.

Shopping All Cruise Long

Last but not least, until 2nd May, shoppers can expect great deals from Facial First, House of Leather, CarloRino and Wings at Ground Floor Centre Court. Whether it is for self-splurging session, or shopping for gift ideas for friends and family on shore, there is always a reason to shop this cruisy season along the fashionable waves of IOI City Mall!

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