About Tenant
Description
Laneige is a South Korean beauty brand founded in 1994 by AmorePacific, specializing in skincare products that emphasize hydration through their Advanced Water Science technology. The brand's name, derived from the French word for "the snow," reflects its focus on clear and radiant skin. Laneige offers a range of products, including the Water Bank line, Water Sleeping Mask, and BB Cushion foundation, designed to deliver effective skincare solutions. In 2021, Laneige introduced the slogan "FEEL the GLOW, LANEIGE," highlighting its commitment to promoting healthy, luminous skin and boosting confidence. The brand is also dedicated to sustainability, implementing initiatives to reduce plastic usage and promote recyclable packaging.
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